The Team
Webflow Developer
Me
Product Designer
Me
Marketing Specialist
VP of Marketing
Brand Designer*
The Client
Career Group Companies is a women owned recruiting firm with over 40 years of experience. Career Group has five divisions each with a different specialty: Career Group, Syndicatebleu, Fourth Floor, CGSearch, and Event Team.
The Tools
Webflow
Figma
Client-First
Zapier
Linear
BACKGROUND
migrating from wordpress to webflow
Career Group approached Lightmatter to create a website using their new branding package. Their previous website was in Wordpress and they wanted to recreate it in Webflow so it was easier to maintain. We were posed with the challenge of migrating all features to Webflow and improving the user experience.
key features
jobs board
As a recruiting firm, having a jobs board was an essential part of the website. Through a Zapier integration, recruiters can upload jobs by filling out a form. Using custom code, recruiters are notified when an applicant fills out a job application.
content management
Career Group produces blog articles weekly. Using Webflow Collections, we built them a content management system that is customizable and easy to update.
SEO
Career Group had an SEO strategy built into their Wordpress site that needed to be replicated in Webflow. This included implementing header tags, canonical URLs, GTM containers, and custom code that generates schema.
low-fidelity wireframes
branding¹
¹Branding by
Crosbyhigh-fidelity wireframes